RAW Campaign 2011

 

In 2011 I produced a series of animations for an online campaign called RAW, for animal welfare charity Compassion in World Farming.

The idea was to inform people of some often quite hard-hitting messages about factory farming, in a way that will entertain and engage people instead of alienating them.

I did this by focusing on storytelling, characters, and even incorporated some humour.

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© Copyright 2019 Martin Sears